Best Marketing Campaigns from 2015…

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Dec 19th, 2015
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http://www.nme.com/blogs/nme-blogs/11-genius-music-marketing-campaigns-of-2015

In at 1:

1. Stone Roses’ lemons

When a load of lemon posters sprung up in Manchester on November 2 – grouped in batches of 16 – fans didn’t dare pin too much hope on what it could mean. Something would be coming in 2016, but what would it be?

They weren’t kept waiting long. That evening the Roses announced two massive shows at Manchester City’s Etihad Stadium in July 2016, as well as a set at T in the Park. The next day tabloids reported there would be an album too, and though there’s been no comment on that, a Stone Roses album is already favourite to win the 2016 Mercury Prize. The band have since added another two live dates in Manchester.